Pour it on me!

Chronicling my transition from wine novice to oenophile (sort of).

About

What Millenials Want

Did you know 29% of the 39 million regular wine drinkers in the U.S. are under 34? Wine insiders have been saying for the past few years that Millenials–those 21-34 year-olds like myself– are shaking up the wine industry and smart wineries should take note. So what should wineries do to please this fickle demographic? 1)…

Wine boom!

The number of wineries in California has more than doubled since 2000. Check out this visual I made using government data that hits home the point: [iframe src=”https://www.google.com/fusiontables/embedviz?containerId=gviz_canvas&q=select+col0%2C+col1+from+1tO-MziwU76aqioVVbJ_cHClwI0mweGE-U_3XpX8+order+by+col0+asc+limit+10&viz=GVIZ&t=COLUMN&uiversion=2&gco_forceIFrame=true&gco_hasLabelsColumn=true&width=600&height=400″ width=”100%” height=”400″] And California wine is a $61.5 billion industry. That’s billion with a B. Yet, at the same time, California’s share of the U.S. wine market…